Privacy Policy

Last updated: 11 November 2025

1. Who We Are

Toodles (referred to as "Toodles", "we", "us" or "our") transforms children’s illustrations into custom apparel and keepsakes available at https://www.toodles.com.au. We respect your privacy and take great care in handling personal information entrusted to us. If anything in this policy is unclear, please reach out via support@toodles.com.au.

2. Acceptance of This Policy

By doing any of the following, you acknowledge and accept this privacy policy:

  • Visiting or browsing the Toodles website.

  • Uploading illustrations or other content to our platform.

  • Purchasing products or services from us.

  • Submitting enquiries via our contact forms.

  • Submitting illustrations via our contribution form.

3. What Personal Information Means

"Personal information" refers to information or an opinion about an identified individual, or an individual who is reasonably identifiable. This includes information that is true or not, and recorded in any form.

4. Our Privacy Principles

We adhere to the following principles:

  • Transparency: We manage personal information in an open and transparent manner.

  • Choice: Where practical, we provide options for anonymity or pseudonymity.

  • Direct Collection: We collect personal information directly from you, not from third parties.

  • Unsolicited Data: We delete, destroy, or de-identify unsolicited personal information unless unlawful or unreasonable to do so.

  • Data Minimisation: We only collect information that is adequate, relevant, and limited to what we need.

  • No Selling of Data: We do not sell or license personal information to third parties.

  • Data Storage: Personal information is stored on trusted third-party infrastructure such as Supabase, Stripe, Printful, Resend, and Google Analytics/Tag Manager. Data may be stored in Australia or overseas.

  • Retention & Deletion: We retain personal information only as long as necessary and delete or de-identify it when no longer required or upon request where applicable.

  • Marketing Choices: We use personal information to send updates about Toodles. You can opt out at any time.

  • No Government Identifiers: We do not collect or use government-related identifiers.

  • Data Quality: We take reasonable steps to ensure accuracy, completeness, and currency.

  • Security: We implement administrative, technical, and physical safeguards to protect personal information.

  • Access & Correction: We support your rights to access and correct personal information, subject to lawful exceptions.

  • Accountability: We demonstrate compliance with applicable privacy laws and our internal policies.

5. Information We Collect

We collect personal information needed to operate Toodles and deliver our products and services.

  • 5.1 When You Visit or Interact With Our Website

    • Device, browser, and operating system information

    • IP address and approximate location

    • Pages visited, time spent, referral source, and interaction data (such as clicks, scrolls, and form submissions

    • Cookie data and analytics identifiers

  • 5.2 When You Upload Content

    • Full name

    • Email address

    • Optional profile information (for example, avatar or display name)

    • Illustration uploads, titles, descriptions, and any optional notes ou provide.

  • 5.3 When You Place an Order

    • Full name

    • Email address

    • Phone number (if provided)

    • Billing and shipping address details

    • Order details, selected products, illustration references, and personalisation requests

    • Transaction metadata returned by Stripe (e.g., payment intent ID, session ID)

  • 5.4 When You Contact Us or Subscribe

    • Full name

    • Email address

    • Details included in your message or support request

    • We collect this information directly from you or your device

    • If we receive unsolicited personal information, we will delete or de-identify it as soon as practicable unless unlawful or unreasonable to do so

6. How We Collect Information

  • Contact and Support Forms: Used to respond to enquiries and provide support.

  • Illustration Uploads: Allows you to manage illustrations, request products, or participate in gallery features.

  • Checkout Process: Enables order fulfilment and payment processing.

  • Cookies & Analytics: Tracks usage to improve our services. See section 11 for more detail.

  • Automated Systems: Webhooks and background processes that support order management, email notifications, and production workflows.

7. Payment Information

Payments are processed through Stripe. We do not collect or store your full credit card details. Stripe securely collects and stores payment card data (excluding CVV) for purposes such as payments, refunds, fraud prevention, and compliance. We receive payment confirmations and metadata needed to complete your order. View Stripe’s privacy policy at https://stripe.com/privacy.

8. How We Use Personal Information

We use personal information to:

  • Respond to enquiries, feedback, or complaints.

  • Process and fulfil orders, including illustration customisation and production.

  • Email invoices, order confirmations, shipping updates, and service notifications.

  • Create and manage your account, saved illustrations, and gallery contributions.

  • Provide marketing communications about Toodles products, promotions, and updates (with opt-out options).

  • Improve and personalise website experiences, including testing and analytics.

  • Maintain transaction records for legal, accounting, and operational purposes.

  • Support security, fraud detection, and legal compliance.

9. Disclosure of Personal Information

We may share personal information with:

  • Service providers assisting with hosting, storage, analytics, customer support, email delivery (Resend), and order fulfilment (Printful).

  • Payment processors such as Stripe that manage transactions.

  • Logistics partners facilitating product manufacture and delivery.

  • Professional advisers including lawyers, accountants, auditors, and insurers. We will only disclose personal information to other parties if:

    • You have provided consent

    • It is reasonably expected or previously notified

    • Required or authorised by law, including for law enforcement or regulatory purposes

    • Necessary to prevent or lessen a serious and imminent threat to life or health

10. Maintaining Data Quality

We aim to keep information accurate and up to date. Contact us at support@toodles.com.au if you need to correct or update your details.

11. Data Security

We take reasonable steps to secure personal information, including:

  • Encrypted transport (SSL/TLS) across our website.

  • Role-based access controls and password-protected systems.

  • Storage on reputable third-party infrastructure with security controls.

  • Regular internal audits and monitoring for unauthorised access.

While we strive to protect data, no online platform can guarantee absolute security. Contact us if you have questions about our security measures.

12. Data Location and Retention

Data may be stored on servers located in Australia, the United States, the European Union, or other jurisdictions where our providers operate. We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. When no longer needed, data is securely deleted or de-identified.

13. Marketing Communications

We send marketing communications related to Toodles products and services. You can opt out at any time by clicking the unsubscribe link in emails or contacting us.

14. Access and Correction Rights

You may request access to personal information we hold, subject to legal exceptions. You can also ask us to correct inaccurate or incomplete information. Email support@toodles.com.au. We may need to verify your identity and may refuse requests where permitted by law.

15. Your Privacy Rights

Depending on your jurisdiction, you may also have rights to:

  • Request deletion (erasure) of personal information.

  • Restrict or object to processing.

  • Request data portability.

We will respond within one month or as required by applicable law. Requests relating to third-party data (for example, Stripe or Printful) should be directed to those providers.

16. Cookies and Similar Technologies

We use cookies, tags, and similar technologies to enhance your experience, analyse usage, and support remarketing. Cookie categories may include functional, performance, analytics, and marketing cookies. You can manage cookie preferences via browser settings.

17. Do Not Track

Our website respects Do Not Track (DNT) browser signals. If you have enabled DNT in your browser settings, we will automatically disable non-essential tracking cookies and analytics. Essential cookies required for website functionality will still be used. You can also manage your cookie preferences using our cookie consent banner.

18. Children’s Privacy

Toodles is designed for adults purchasing or managing illustrations on behalf of children. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us with personal information, contact us to request deletion.

19. Non-Discrimination

Exercising your privacy rights will not result in discriminatory treatment such as price changes or denial of service.

20. Links to Other Websites

Our website may include links to third-party sites (for example, payment gateways or partner content). We make no warranties regarding the privacy practices or content of those sites. Review their policies before sharing personal information.

21. Third-Party Applications

We use third-party applications and services that may collect and process data on our behalf in accordance with their privacy policies.

22. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page and take effect immediately unless stated otherwise. Continued use of our website after updates signifies acceptance.

23. Auditing and Accountability

We periodically audit our privacy practices to ensure ongoing compliance with applicable laws and our internal policies.

24. Complaints and Contact Details

If you have concerns about how we handle personal information, contact our team at support@toodles.com.au.